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Willem Loots
BA (Fine Arts)
Artist, Illustrator and Graphic Designer


My qualifications and career experience are in fine art, graphic design, illustrations and photography.

I started my career in the printing industry and then became part of the creative team at Beeld Newspaper in Johannesburg, later becoming their Chief Graphic Design Artist.

I then got involved with freelance illustration and graphic design commissions for various international publishers and companies. This led me to start my own graphic design studio and production agency. My clients included Heinemann Publishers, Maskew Miller Longman, McGraw-Hill, Air Seychelles, Land Rover and Dow Chemicals.

More recently I was the Production Manager with a New Zealand publishing company for 11 years and I now have my own freelance business, White Cloud Creative. My services include graphic design solutions, illustrations, artwork and video conversions. The business also offers the services of a qualified copy editor and proofreader.

All my years of experience have taught me that each client or business has unique requirements. I treat each project, whether big or small, with the same enthusiasm, dedication and attention to detail.

Liz Fleet
RGN, Dip Edit
Proofreader, Copy Editor, Registered Nurse


I am a director of White Cloud Creative and an integral part of the day-to-day running and administration of the business.

I have a Diploma in Editing and Proofreading and have my own freelance business, Word by Word.

I work with any type of text, manuscript or document to correct spelling, punctuation and grammatical errors. I can suggest changes to language, sentence structure and format with the goal of enhancing clarity, readability and flow.

I am familiar with medical terminology having been a registered nurse for many years and this is an advantage when editing medical or health-related text.

I understand the importance of written text that is accurate and looks professional. I work closely with my clients to achieve the best possible result.

P O Box 556, Nelson 7040 • PH: 03 546 4148 • M: 021 055 3102